As the Paperight team, our aim is to recycle some of the marketing tactics that seem to have worked (among many that didn’t) over the last six months. Mostly, this means focus: helping very specific outlets sell very specific books to their target markets.
We’ve engaged a PR company to help us plan and execute a promotional strategy for six months. So, assuming we like what they propose, planning with them will be a key highlight.
I’ll lead the development of new features on the website that will greatly increase our speed and greatly improve aspects of our service over the coming months.