Book reviews and advertising

In our efforts to foster reading of Paperight-edition books within the Paperight team, we decided to start staff book reviews for our blog. I read and wrote my first ever book review on Sun Tzu’s: The Art of War.

We designed and distributed our first ever targeted advertising for Exam Packs at selected High Schools. The printing was done by the outlets advertised on the leaflets and the leaflets were placed in an envelope containing learners’ academic results. We sold very few books using this method and decided against using it again in future, as it was also a time consuming exercise for this low-pay out activity.

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