Launching the anthology, mapping outlets, and a big win

We’re super proud of three new videos:

22 Oct 2013: This 8-min documentary on how and why Pelican Park High bought study materials through us is so affirming for us. It helps answer the doubts that can haunt you when you’re wondering whether you’re moving forward at all.

1 Nov 2013: Similarly, this 8-min documentary on how and why Minuteman Press sponsored books for Silverstream Secondary.

18 Nov 2013: We created a short 1-minute promo from the Pelikan park video on why schools should buy study materials through us.

But the real hjighlight event of the last few months has to be the launch event of the Paperight Young Writers Anthology on 7 September 2013. (See the blog post here and photos on Facebook.)

20140429_frankenstein-mapBack at the ranch, at the end of October we finally integrated our outlets map onto our product pages, to offer the ability to find outlets and compare prices of books at them per product.

This new product-page map explains the concept behind Paperight much better, too, which frees up other messaging space.

At the same time, we also created a range of new screencast videos for our help site (released 21 Oct 2013), produced on 4 Nov 2013 a new printable product catalogue, including improved CSV-based workflow to make future updates quick and easy, and made (on 13 Nov) some useful guides for schools and sponsors on how to work with us.

Marie and Nick have also been producing loads of Facebook posts about our books and outlets.

Out and about

  • On 10 Oct 2013 I pitched at the Accenture Innovation Awards in Joburg, and won! More on that below.
  • 9 to 13 October 2013: Tarryn, our COO, visited the Frankfurt Book Fair, and also won an award. More below.
  • 24 Oct 2013: I spoke at the launch of market research company Yellowwood’s white paper on transformative innovation. Here’s text and video.

  • 6 Nov 2013: “Tough Truths about Selling to Publishers”. I spoke at the inaugural Footnote Summit, a South African digital-publishing conference. I was worried I might offend some people, but my worries were unfounded: people really appreciated my honest, and my talk led directly to one important publisher signing up, and another giving us much better books.
  • 11 Oct 2013: Nice PR opportunities off back of Accenture win, including this breakfast TV show (skip to 3:10 for me).

New supporters

20130903_122743_window-dressedWe noticed on 4 Sep 2013 that local copy shop Top Copy had devoted their entire front facade to Paperight books. It’s great to see one of our champion copy shops devoting their prime ad space to our books.

We identified 46 separate media pieces about us, including these highlights:

Big wins

Five great wins in the last three months:

Our roadmap for the next 3 months

October and November sales were very low, so for the next three months we’re shifting focus to our Feb/Mar 2014 universities promotional campaign, headlined #textbookrevolution, and emphasising the need for universities and publishers to move away from their traditional, bloated supply chain (where 70% of the retail price of a textbook goes to the supply chain alone), and towards Paperight.

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