We continued work on Paperight Editions through August, and uploaded the split exam packs. By the end of August we had 928 titles prepped and listed on Paperight.
By the end of August we had 928 titles prepped and listed on Paperight.
I trained Craig as another freelancer and briefed him and Caitlin on the e-classroom material, and coordinated their work on this new set of content.
We met with TSIBA about the possibility of setting up Paperight sales internships, an avenue we did not end up taking. And conducted edits and improvements to help site: stuff like adding screenshots to make it easier to understand. Arthur and I also worked on messaging for publishers, and brainstormed approaches.
In August we upgraded our outlets map from the primitive version that I had created myself to a WordPress-integrated version of Google Maps on our help site. This meant many hours locating outlets’ GPS-coordinates and updating our WordPress site. When it was done, we had a much more professional looking outlets map.
TSiBA had also requested that we offer internships to some of their students which meant that I had the opportunity to screen and interview them. Unfortunately, none of the applicants showed the necessary passion and desire to contribute meaningfully to our journey but, I personally learned a lot by going through that experience.
In our quest to find cheap ways of spreading awareness on Paperight, I located the application form for the teen TV show HecticNine9 and forwarded it to Nick. Nick filled in the application form and it was duly accepted. Our slot on the show was scheduled for October 2012.
As the Paperight team, our aim is to recycle some of the marketing tactics that seem to have worked (among many that didn’t) over the last six months. Mostly, this means focus: helping very specific outlets sell very specific books to their target markets.
We’ve engaged a PR company to help us plan and execute a promotional strategy for six months. So, assuming we like what they propose, planning with them will be a key highlight.
I’ll lead the development of new features on the website that will greatly increase our speed and greatly improve aspects of our service over the coming months.
In the last three months we’ve got a few concrete things out the door.
I’ve also been getting around to spread the word.
- 24 July 2012: Interviewed on Cape Talk drive-time radio with John Maytham.
- 21 July 2012: Gave a well-received talk at TEDxCapeTown. Here’s the text of the talk and here’s the video.
- 14 July: Presented at Talking Heads in Cape Town about Paperight (Talking Heads project page)
- 11 July: Spoke to an enthusiastic group of high-school kids at Enke:forum.
- 19 June 2012: Chaired a panel discussion with Alan Knott-Craig Jr and Gus Silber on their new book ‘Mobinomics’. Here’s the Bookslive report.
- 28 August 2012: I was interviewed for if:book Australia about Paperight. Here’s a snippet video, the full video interview is coming later, apparently.
A bunch of people are joining our thinking:
And on my personal blog, a few Paperight-related pieces: