Tag Archives: Caitlin Bracken

Content

Two anthologies start to take shape

March brought the first flood of anthology submissions. I triaged these from team email to Oscar, who then catalogued the entries. Once we’d received the influx, we set about organising an Anthology hack day to wade through submissions, read, and complete the first round of judging. While we’d have many sessions like this, I was only involved in the first few before I went to London, and then on leave.

In the spirit of writing competitions, we also met with Rachel Zadok to discuss Short Story Day Africa. Given that many of our team members are published or aspiring writers themselves, it was a project we were keen to be a part of. Paperight took on the sponsorship of the design and typesetting of the anthology, with the requirement that it be made available on Paperight after publication.

Our ongoing work with publishers included meetings with Cambridge University Press, Harlequin, Modjaji,  and Do Sustainability. I finalised my London Book Fair meetings. And we tried approaching publishers on ADvTech’s list of prescribed books (though we received no response).

We also worked on A Life, for New Africa Books. I finalised the epub and mobi versions.  Diann came in to do some freelance work.  I correspondence with Caitlin about her freelance work on the College Campus prep, oversaw Philippa’s CSV creation, and sourced missing information where necessary.

Publisher registration

  • Chris van Rensburg (7/3/2013)
  • Calm In Storm (18/7/2013)
Building business, Content

Pricing revisions

We kicked January off by updating all the pricing on the Paperight site. One of our major pivots from the previous year was our decision to charge a license fee/service fee for all documents, and to have no free material available on the site (excepting, of course, those Creative Commons titles with a Non-commercial license).  This included charging a nominal amount for all Paperight editions and matric past papers.

Initially, we had imagined the free content as a draw card, that would result in people also purchasing paid content. We found that while the former was true,  the conversion was not happening. We speculated that consumers found the draw-card content valuable in itself, and that they would be willing to pay for it.

The balance between paid and free content on the site was skewed heavily in favour of free, and given that this content accounted for the majority of license purchases and downloads, we needed to ensure that we were making enough money to reach sustainability. Initially, we had imagined the free content as a draw card, that would result in people also purchasing paid content. We found that while the former was true,  the conversion was not happening. We speculated that consumers found the draw-card content valuable in itself, and that they would be willing to pay for it.

We met with HMPG about medical journals, and continued our follow ups with Jacana and other publishers with strong African Literature lists. One of the latter included PanMacmillan/Macmillan, who we’d only recently contacted.  We also began contract negotiations with Pearson, a process which would later lead to the revision of our standard contract for all rightsholders.

The month also included a lot of prep work, with continued work on Mampoer shorts, GetSmarter, and csv and document uploading — we had a bit of a backlog at this stage given all the prep work done by our freelancers (Caitlin and Craig).

Other work included my proofreading of the Paperight catalogue, organising with PASA for attending the London Book Fair, and overseeing authorship of Now What? By this stage its author Paul had drawn together a final draft and we’d sent it to nine Together We Pass affiliated students for feedback.

Publisher registrations

  • Thenosis Publishing (10/1/2013)
  • Mindset Publishing (15/1/2013)
  • College Campus (23/1/2013)
  • P-Ridge Press (29/1/2013)
  • Porcupine Press (30/1/2013)
  • PUO Educational Press (31/1/2013)

 

 

Content, Tech

Removing ad space on Paperight documents

Our latest website update now allows the option for watermarking documents with ads or without ads. This was our crucial first step towards product improvement. We found over this first year that outlet owners and managers were not inclined to subsidize the cost of paper by selling advertising on their documents.  As a result, we decided to remove the ad space we’d left at the bottom of every page.

Because many of our PDFs have been laid up to account for the ad space, this meant that the watermarking functionality had to account for documents either with or without ad space.  It also meant that the 900+ documents that were on Paperight would eventually need to be reformatted to remove ad space. We’d have to lay up the documents from scratch, with the text now able to take up more of the page, which improved readability. 

By the end of September a total of 1081 titles were listed on Paperight, officially surpassing the amount of titles we had on Paperight 0.5.

We began by reformatting matric exams, our most popular set of products.  We uploaded more Paperight Editions, including Shakespeare titles, now using the new format. By the end of September a  total of 1081 titles were listed on Paperight, officially surpassing the amount of titles we had on Paperight 0.5.

We did our first round of Rightsholder statements for sales on the new site. These had to be created manually, and emailed to each publisher.

I also conducted the first real set of enmasse follow ups to publishers that I’d contacted and not heard back from. And the team was joined by Oscar, who started his internship at Paperight with metadata related tasks. His main focus is on reviewing existing metadata, and improving it where possible.

The Shuttleworth foundation approved a project pitch to send me to the Frankfurt Book Fair, so I began preparations. This included setting up of meetings, research, and pitching preparation.

Publisher registrations

  • T&P Books (1/9/2012)
  • Disruptive Publishing (5/9/2012)
  • GetSmarter (11/9/2012)
  • A.R.B (12/9/2012)
Content

The list of content on Paperight 1.0 is growing

We continued work on Paperight Editions through August, and uploaded the split exam packs. By the end of August we had 928 titles prepped and listed on Paperight.

By the end of August we had 928 titles prepped and listed on Paperight.

I trained Craig as another freelancer and briefed him and Caitlin on the e-classroom material, and coordinated their work on this new set of content.

We met with TSIBA about the possibility of setting up Paperight sales internships, an avenue we did not end up taking. And conducted edits and improvements to help site: stuff like adding screenshots to make it easier to understand. Arthur and I also worked on messaging for publishers, and brainstormed approaches.

Content, Tech

Setting up the help site and content leads list

We began the month with a quality control of the African Books Collective documents to double check them before uploading, archived the files, and uploaded them via CSV bulk upload. By the end of July we had 829 titles listed on Paperight.

By the end of July we had 829 titles listed on Paperight.

Ra’eesa (in the pic here) and Diann finished their time at Paperight by working on a list of content leads, and setting up the help site, respectively. I created a spreadsheet for Ra’eesa and began by sending her the emails and notes we had been keeping about potential content leads, and she spent time capturing all of these as part of maintaining an ongoing database (this is a task that Oscar would pick up later, when he joined us). Arthur set up the Paperight Help site, and Diann used the manual Nick and I wrote earlier in the year to create posts to assist outlets in using the Paperight service.

Having a help site was the preferable option as it allowed us to link to posts on specific issues in an email, rather than having to explain each time, or expect busy outlet managers to read through an entire manual to find the solution to the one problem they were having.

We’d learnt that outlets were not downloading and printing out the manual for reference, as we had expected them to. Instead, they would call or email us each time they had a query. Having a help site was the preferable option as it allowed us to link to posts on specific issues in an email, rather than having to explain each time, or expect busy outlet managers to read through an entire manual to find the solution to the one problem they were having. The help site itself had step-by-step instructions, and screenshots, on things like registering as a Paperight outlet, buying a license, or boosting your business with Paperight.

We also spent time prepping Communist University modules, OUP study guides, and Paperight Editions. Caitlin split some exam packs as per Silulo’s request. We tested the splitting of exam packs with seven subjects: Accounting, Life Sciences, Maths, Maths Lit, Physical Science, Business Studies, and History.

I wrote and submitted a research concept note for a joint EBW and Paperight project, but we were not selected for funding.

Publishers registered

  • Burnet Media (13/7/2012)
  • Kebooks (16/7/2012)
  • ZIM-BUKS (21/7/2012)
  • BookBox Inc (23/7/2012)
  • MSED (25/7/2012)
Content

Prepping books, books, and more books

Ra'eesa Pather
Ra’eesa Pather
Diann Selman
Diann Selman

We hired two new interns in June to assist with the processing and upload of the African Books Collective material. I set up a workflow process, and offered support and instruction as they implemented it. By the end of June, they had finished processing all 385 titles, and these were ready for upload.

Having Diann and Ra’eesa to work on the processing of those documents meant that I could focus my energies on the language exam packs. We conducted a full audit of papers we were missing, and filled in these gaps where we could. These were all processed and loaded onto the site by 15th.

In the final week of June we had loaded a total of 279 products on to Paperight 1.0.

Caitlin continued to prep Paperight Editions over this period. I did the administrative work behind the scenes to organise files and transfer these to her. In the final week of June we had loaded a total of 279 products on to Paperight 1.0.

We also began to work on the ideas and budgets for Paperight’s first online advertising campaign. The aim was to provide a link back on Facebook that would direct interested students and parents to their nearest outlet. This campaign launched at the end of the month, with a set of Facebook ads which linked the user to a ‘tab’ on Facebook that included an ordering process and an outlets map.

Other administrative work included loading all registered publishers on the wiki, for ease of reference, creating a scripted process for dealing with new registrations, filming and editing of Arthur’s reapplication video due, and facilitating the transfer of OUP study guides.

Publishers approached

  • Oxford University Press (Arthur and Tarryn met with)

Publishers registered

  • Hedaaya Publications (11/6/2012)
  • Big Bug Books (13/6/2012)
  • Gabbema Publishing (17/6/2012)
  • Skawara News (28/6/2012)
Content, Tech

Paperight 1.0 & our first large influx of content

May saw us moving into Paperight HQ, and going live with Paperight 1.0. The from-scratch site developed by RealmDigital included a simplified purchase process, account-top-up mechanism, outlet dashboard, and instant PDF delivery. This last meant that we no longer had to export and mail PDFs for each order as it came in, but the delivery function required that we prepare and upload documents in advance of sale. We could no longer list 1000 documents and process them only as orders came, we had to ensure that all the items listed on the site were processed in advanced.

We began by uploading the 88 documents that we had already processed (52 of which were the featured products on our poster). New uploading procedures (via CSV) resulted in some initial teething issues, and workflow re-design. We began maintaining an uploaded content list, in Dropbox, using file naming conventions for version control.

With the launch of the new site came other administrative updates. I re-registered all of the publishers/rightsholders. Arthur migrated the blog and wiki sites to new addresses, and we had to update all in-text links within the wiki. We began testing the new site’s functionality, and logging bugs to be fixed.

Nick and I wrote a full training manual for the site, which was uploaded, and sent to outlets. This manual would later form the basis of the Paperight help site.

Apart from the new site-related work, we continued processing matric exam packs, writing CSV for these, and uploading them to the site. By the end of May, we had officially uploaded all of the non-language exam packs. Caitlin started working with us on a freelance basis, and assisted this greatly.

The African Books Collective sent us 300 titles from their aggregated publishers. It was the single largest submission of content that we had received thus far – a very exciting step forward. We also flirted briefly with getting comics on to Paperight, in the hopes that high school students would be interested in this kind of content. We  got Project H (our first graphic novel), but other options fell through and we didn’t follow up on them actively as we had since moved on to other ideas.

Publishers registered

  • Marita Westenraad (7/5/2012)
  • Alta Schwenk (7/5/2012)
  • African Books Collective (7/5/2012)
  • Customcut signs (10/5/2012)
  • Communist University (10/5/2012)
  • Modjaji Books (11/5/2012)
  • Wonjoolaai Studios (15/5/2012)
  • Story Time (17/5/2012)