Roadmap, Dec 2012 to Feb 2013

We’re going to be focusing on:

  • Marketing and PR: Promote the Young Writers Anthology into the new school year, secure ongoing media coverage from active PR (several leads already in place with major magazines), and run a few narrowly targeted promotion campaigns in partnership with copy shops and publishers
  • Software: Complete phase-2 development of paperight.com, including important improvements to UI based on user feedback and refined messaging, and more document automation to speed up the addition of new content
  • Revenue: A risky but important move coming in Jan: we’re going to start charging outlets a small service fee for most our content that used to be free. This will be to test potential self-sustainability revenue models and measure outlet expectations.
  • Outlet feedback loops: A key focus we’ve neglected is active outlet surveys, triaging and acting on the feedback. These surveys and action in response will be a major focus for the next three months.
  • Partner projects: We’ll publish a beta version of our Guide for UNISA students in partnership with Together We Pass; make the most of a promotional partnership with national reading campaign Nal’ibali.

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