Outlet and pro-bono marketing wins

Juta … was the first major bookseller to join the print-on demand distribution channel that Paperight offers

We trained Juta managers to use the Paperight service and met with the Marketing Manager at Juta to plan our marketing. Due to Juta not specialising in printing and binding, they sold the past matric exam packs at relatively high prices. We were still very happy to welcome Juta into our network of outlets as it was the first major bookseller to join the print-on demand distribution channel that Paperight offers.

this is also where my increased interest in socially relevant work began. Joining paperight ignited the spark but, the sponsorship at Silverstream Secondary caused a shift in my personal aims for the future

Minuteman Press Cape Town printed, bound and delivered the sponsored materials to Silverstream Secondary. Minuteman Press and Paperight sent out a press release around the event and the Paperight Sponsor-a-school project was born. From a personal point of view, this is also where my increased interest in socially relevant work began. Joining paperight ignited the spark but, the sponsorship at Silverstream Secondary caused a shift in my personal aims for the future.  We encouraged this among each other at Paperight.

Zoom Advertising contacted us to offer a free marketing consultation. This opportunity to have our communications judged by a third party of professionals in the industry was something we couldn’t pass up. We learned that we were doing very well and needed to polish our plans only slightly and become more organised.

After this meeting Marie-Louise was tasked with drawing up a marketing plan for the foreseeable future that we would align all our activities to. At Paperight we’re a very passionate bunch but, we needed to be more focused and learn to let go of things that were taking more time than they were worth.

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