Marketing steps up, and we do some backroom plumbing

In the last three months we’ve worked on a range of strategic initiatives:

  • paperight-sponsors-guide_2013111324 Jun 2013: We formally created a model for bulk sales as our ‘Sponsor-a-school campaign/programme’.
  • 27 June 2013: We workshopped a marketing plan with Zoom Advertising (who gave us most of a day of their top execs’ time pro bono), and fleshed it out over July and August into a marketing plan that forms the foundation of our efforts for the next 12 months.
  • 1 Aug 2013: We created and implemented a Facebook conversation plan for Paperight Young Writers’ Anthology. This meant creating several posts for every week, including beautiful graphics, scheduled to publish for the next six weeks on Facebook, all promoting the anthology. You can see the posts on our Facebook page.
  • 5 Aug 2013: We revised our rightsholder agreement, which was received with no negative feedback, and even a nice endorsement from top tech journalist Adam Oxford.
  • 8 Aug 2013: We officially finished Software Development Phase 3. This was a big update that included support for VAT-compliant invoices and statements. (See Dezre’s post on VAT.) It’s not glamorous, but massively useful and important for us, and it was really hard work.
  • 20 Aug 2013: We revised our privacy policy, spurred by some concerned feedback from Pearson who said it needed work. It really did: it was originally drafted by Nick, still an intern at the time, while bleary-eyed on an international flight. Sometimes you just have to get it done even if it’s not perfect!
  • 30 Aug 2013: We created a simple tillpoint checklist for stores. It was hard to do. The simplest things can be the trickiest to make.

outlet-cheat-sheet_20130829

Spreading the word

We’ve been getting around:

  • 28 June 2013: I spoke at the Education Week conference in Joburg, arguing that open-license publishing has more in common with commercial publishing than most think.
  • 6 Aug 2013: I went to Gauteng to present at the Accenture Innovation Index Awards (and got through to the finals on 10 Oct!)
  • 4 Jun 2013: In a blog post, I argued that it’s a myth that reading is dying among young people.
  • 26 June 2013: I spoke at Khayelitsha Chamber of Commerce meeting on the need for technology entrepreneurs to focus on simple solutions that solve today’s problems (not tomorrow’s).

RISO on board

Teacher-Paperight-Riso

We’ve entered into an exciting collaboration with copier manufacturer RISO, where they bundle a funded Paperight account with every colour printer sold to a South African school.

This gives us a powerful mechanism to engage with large schools and colleges, a simple message for the media, and a great tool for getting certain key publishers on board.

Loads of media coverage

(Special highlights in bold)

Our roadmap for the next 3 months

  • Our revenue targets are getting serious, so the focus is on bringing in bulk sales, mostly through getting sponsorships. We’re recruiting a salesperson, but meanwhile (and perhaps beyond), I’m going to focus more of my time on this, and delegating other responsibilities to the team.
  • We have a few more software updates to do: most minor but important tweaks, and one major addition: a much better, fully integrated outlets-finding maps, integrated in the UI with product pages.
  • Get our video production stream up and running with new full-time video intern.

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