We were quite diligent in keeping our digital fingerprint up to date and making sure that our SEO was as effective as possible without incurring additional costs.
Some of the ways that we did this was by frequently updating our book metadata fields on our website with additional content, and making sure that we had regular blogs being posted on our sites. We also kept up with Facebook and Twitter.
The fact that we won so many awards and were in so many media releases also made a difference to our presence on the web.
Our strategy was to keep blogging on key focus areas, including key words that we would mention in our media, such as exams, or back-to-school, and then be consistent about how we use them.
We have been very satisfied with the results.