Tag Archives: publishers

Marketing

#authorsforaccess Campaign

2013-10-08_1381246610The aim of this campaign was to initiate an ongoing, online conversation for book authors to join, debating the need for open content and increased access to book content of all kinds. This campaign was spearheaded by Tarryn as a mechanism for gathering support to assist in negotiations with publishers for book content.

I drew up a Twitter conversation plan comprised of engaging quotes and statistics, as well as a list of useful, outspoken contacts to approach for input, such as Neil Gaiman, Margaret Attwood, Lauren Beukes, Cory Doctorow and Chuck Wendig – as suggested by Tarryn.

Unfortunately, this campaign was shelved due to a change in tack at Paperight HQ to focus solely on the varsity campaign, which became known as the #textbookrevolution campaign, during the crucial buying cycle at the beginning of 2014 (roughly end of January to the beginning of March).

This plan may be resurrected in the months to come.

Content

Michal starts working at Paperight

Michal began working as an intern at Paperight in December 2011. He assisted in the development of the list of 1000 open and public domain titles. Together we researched product leads, sourced documents, compiled metadata, and the listed each product on Paperight 0.5.

Arthur set up the Paperight wiki, with both Michal and I as contributors. We began maintaining records of publisher registrations and ops.

With the view to creating Paperight Editions of the public domain titles on our list, I created a Paperight Edition novel template in InDesign.

paperight-edition-indd-template

One of the main challenges I began to experience was the lack of response from people who I contacted ‘cold’. It became evident that one of the most useful resources for eliciting a response, was a mutual connection (a role that Arthur often filled).

One of the main challenges I began to experience was the lack of response from people who I contacted ‘cold’. It became evident that one of the most useful resources for eliciting a response, was a mutual connection (a role that Arthur often filled).

Publishers approached

  • Shikaya (Arthur and I met with)

Publisher registrations

  • Peter Delmar (6/12/2011)
  • Anthony Hambly (31/12/2011)
Content

Project Dagobah & The Great Content Drive of 2011

I started at Paperight, as employee number one, on the 1st of November 2011. My mandate for the first four months on the Paperight Team was to get 1000 content items on to Paperight. The mission was code-named Project Dagobah, because who doesn’t love a little Star Wars?

International rights/sales managers needed more time to get familiar with the Paperight model, and we needed content as soon as possible. We decided that the most productive way forward would be to focus on public domain and open access material, and to grow our list of licensed content once we had an already established list.

I began by working with setwork lists, and approaching the rights departments of relevant publishing houses. It soon became apparent that this strategy was not going to work. International rights/sales managers needed more time to get familiar with the Paperight model, and we needed content as soon as possible.

We decided that the most productive way forward would be to focus on public domain and open access material, and to grow our list of licensed content once we had an already established list. To this end I began to draw up a list of 1000 open and public domain titles from www.gutenberg.org and www.internetarchive.org.

our-first-booksWhen I started, Arthur had already signed up a couple of publishers (our early champions). So, during this first month I also facilitated the receipt of files from EBW and The Professional and Higher Learning, and created individual posts for each of these to serve as product pages on the site. This first version of the site was hacked together in WordPress, and required manual order fulfillment via email. We called it version 0.5.

Part of my work at this stage was also learning how to approach publishers myself. I shadowed Arthur, and attended meetings with him.

Publishers approached

  • Siyavula (via email, with an intro from Arthur)
  • Faber (via email)
  • Heineman (via email)
  • Penguin SA (via email)
  • Harper Collins (via email)
  • Lexis Nexis (via email)
  • Jonathan Ball (via email)
  • Haynes (via email)
  • Juta (via email)
  • Pearson (via email)
  • WITS University Press (via email)
  • Future Managers (in person, with Arthur)

Publisher registrations (existing)

  • The Professional and Higher Partnership (10/10/2011)
  • Carolyn Jewel (6/10/2011)
  • Electric Book Works (6/10/2011)