When Shaun Swingler joined the team as a video intern, he was tasked to update the help video to include elements that we missed when the first video was made and to improve the overall quality of the end product.
A script was drawn up to reflect the changes necessary and Dezre was chosen to be the sultry Paperight help voice. With the old video in mind, the team deliberated on what was necessary to make an improved version. These edits included finding music to carry through the entire piece, ensuring there are no gaps in dialogue, slotting in title and end slides featuring the Paperight logo, and particular focus on the overall tone of the video – it needed to be far more jolly to better reflect Paperight’s brand image.
We decided that it would be best to split the help video into four shorter videos to make the information more easily accessible and user friendly.
The videos were released through the newsletter, and uploaded to the Paperight blog and help site. The completed videos were:
Copy shop registration
Topping up
Printing a book
Account settings