Tag Archives: covers

Marketing first steps

I started work at Paperight on 1 March 2012. I finished work at Paperight on 31 March 2014. A lot happened between those two dates.

In the beginning, I had only two other colleagues – Arthur and Tarryn – and we worked out of Arthur’s study in his home in Wynberg. There were many creature comforts – a kitchen full of coffee, a bowl full of avocados, and a box of free-range eggs weekly. I had signed on for a two month contract, thinking I would stay as an intern for a while and then go back to my rather miserable existence as a part-time blogger and a writer with no portfolio. (Luckily, Arthur decided to keep me on at the end of it.)

My first tasks at Paperight were quite simple: design covers, prepare documents when orders came through, and to write a weekly featured author post. During my time at Paperight, I designed roughly 900–1000 covers for Paperight editions of public domain books; most of these covers were designed during my first two months in the job. Tarryn had also initially delegated a small amount of content management to me, in the guise of master sheets and product uploads to the Paperight site, which at the time was a WordPress shell with what seemed like a hundred add-ons and extensions installed.

Over the first few weeks, however, my incompetence with regard to file and content management was made apparent. I was less than meticulous with file naming (to Tarryn’s significant chagrin), and even less so with keeping my version of the sprawling content spreadsheet up-to-date. I think that that had a lot to do with the fact that I was barely Excel-literate, and the thought of having to update the spreadsheet every time I designed a cover (all 900 times I did so) and every time I had to upload or change the details on a product page seemed like a particularly torturous circle of hell.