In November of 2013, we launched our beautiful streamlined Paperight product catalogue (PDF). Having worked with the previous catalogue as an intern which is a long, impenetrable list, I was adamant that we should upgrade it as soon as humanly possible.
The upgraded catalogue required fewer products and lots of colours and images to hook potential customers. One of the experiences that book buyers particularly enjoy is the sensation of browsing and this was meant to be a way of giving Paperight customers that experience.
Oscar and I worked on the list of content that would fit into the following broad, browsing categories:
- matric exam packs
- high school
- young adult reading
- teen reading
- tertiary education
- classic fiction
- teaching aids
- child teaching
- african literature
- religion & spirituality
- self-help & reference
Nick and I worked together on the concept for the catalogue and the necessary design feature-y type things that would make the finished product really easy and enjoyable to dip into. In the end, Nick took everything we discussed and created an absolute masterpiece. Slick and eye-catching, there is no way that anyone wouldn’t be impressed by Paperight and the featured titles.
The catalogue was launched through the weekly newsletter and on the Paperight blog. Outlets were encouraged to contact us for personalised copies featuring their own logos, business addresses and contact details. We have continued to receive a regular number of requests from business owners for personalised copies and Nick has been able to keep up with the edits due to the simplicity of the catalogue’s design. In other words, his no frills design approach has made the final document simple and quick to edit.
The catalogue was designed to be relevant from November 2013 to April 2014 to ensure we would not have to design a new catalogue anytime soon. Based on the marketing plan, we knew that we would have very busy months ahead that would leave no time for a full catalogue overhaul. Any newer updates to content have been featured through the weekly newsletter and through the Paperight Facebook page.
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