Tag Archives: SAB Innovation Awards

Content, Marketing

New experiments shipped

From September to November we’ve put together a number of new experiments in product mix and marketing.

It’ll be interesting and hopefully valuable to see what works.

We also got out of the office a bit:

We learned a lot of hard lessons about how and now not to describe Paperight to consumers. This and other feedback and experience in October led us to completely overhaul our messaging … and our marketing focus, shifting from pushing ‘Paperight’ to pushing our outlets and backgrounding Paperight.

  • 24 Sep 2012: Well-received panel discussion titled “The Future of the Book” at the excellent Open Book Festival in Cape Town
  • 11 Oct 2012: Our comms manager Nick was on national TV show ‘Hectic Nine 9’, and wrote it up on our blog. Here’s the video. It didn’t go as planned. We learned a lot of hard lessons about how and now not to describe Paperight to consumers. This and other feedback and experience in October led us to completely overhaul our messaging (from standard pitches to site UI) and our marketing focus, shifting from pushing ‘Paperight’ to pushing our outlets and backgrounding Paperight. (More on that in a separate post.)
  • 15 Oct 2012: Content manager Tarryn attended the Frankfurt Book Fair. Here’s her blog post about it.
  • 7 Nov 2012: We announced our Paperight Young Writers Anthology: a collection of writing and illustration by high-school learners to be published on Paperight in 2013
  • 20 Nov 2012: I spoke at the Owl Club, a most venerable institution. Here’s the text of my talk.

A number of people have been talking about us. Some highlights: